Bandai hires eight year-old toy tester

James Childs, new chief toy consultant, will put Ben 10 toys through their paces.
Publish date:
Social count:

Bandai teamed up with children's newspaper, First News, to find the UK's biggest Ben 10 fan to review its range.

The winner, Childs, will receive a new range of toys to review each month, before they hit retail. He will then advise on how the products can be modified and provide ideas for future toy development.

The first video of Childs reviewing the toys is available on YouTube and will be promoted throughout the year on the First News website. The videos show the 'consultant' demonstrating toys including the Ultimatrix, 10cm figures and alien creation chamber.

Any duplicated toys sent to Childs will be donated to a local primary school for use in a literacy and art competition. At Christmas, Bandai will donate a selection of the toys to his local hospital, the Luton & Dunstable Hospital's Children’s Ward.

The news of James’ appointment has caught the attention of the national press including mentions in The Sun, Metro, i, The Times, Daily Star and the Mail Online, as well as being featured on Daybreak.

Boys brand manager at Bandai Andrew Welch said, “As soon as we saw James’ entry we knew we had found the winner and a true Ben 10 fan.

"James’ enthusiasm for the brand and eagerness to get involved is a great asset to us and we look forward to hearing his thoughts on the new Ben 10 Ultimate Alien range of toys."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.