Bandai goes to Camp Bestival - ToyNews

Bandai goes to Camp Bestival

Firm makes festival debut at Camp Bestival with a tent in the kids' field.
Author:
Publish date:
3910_mypictr_300x300.jpg

Bandai will display products in the tent including new brands Armouron and Tinga Tinga Tales, as well as Harumika and Ben 10.

Children will be able to play with the toys and get involved in a range of themed activities including face painting, tile painting, storytelling and colouring-in.

Voted best family festival in 2009, Camp Bestival is a family event set in the grounds of Lulworth Castle in Dorset. The three-day festival, curated by Radio One’s Rob da Bank and supported by Nickelodeon and The Sunday Times, attracts over 20,000 adults and 10,000 kids.

Darrell Jones, marketing director at Bandai comments: “Camp Bestival provides a unique platform for Bandai to reach its core customer and promote its range of children’s toys to a captive audience.

"It’s the perfect opportunity to introduce Armouron and Tinga Tinga Tales as well as encourage children to actually interact and play with our toys.”

Bandai joins other companies including Singstar, Penguin, Boden, Tate Britain and the English National Ballet, who are all Bestival 2010 partners.

Camp Bestival runs from Friday 30th July to Sunday 1st August at Lulworth Castle, Dorset.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.