Bandai extends Power Rangers deal

Firm will continue as master toy licensee for the brand in the US and Europe.
Publish date:
Social count:
5_Power Rangers 300.jpg

Under the deal with Saban Brands, a new subsidiary of Saban Capital Group, Bandai America will continue developing action figures, play-sets, role play items and more for the Power Rangers brand worldwide.

The firm has held the licence for nearly 20 years.

The announcement comes shortly after the news that the worldwide brand rights have returned to original franchise developer, Haim Saban from Disney.

In addition, Bandai Europe will also continue to produce and distribute the Power Rangers toy line across the continent.

The toy lines will complement the re-launched Power Rangers TV series with new episodes set to air on Nickelodeon in 2011.

Masayuki Matsuo, chairman and chief executive officer of Bandai America said: “Bandai America is committed to developing innovative toys that will reignite the Power Rangers brand as it embarks upon its third decade of pop culture dominance.

“The renewal of the Bandai and Saban collaboration will spark new fans and bolster longtime fan loyalty by delivering quality entertainment and create imaginative, modern play experiences.”

Elie Dekel, managing director and head of Saban Brands, added: “It is only natural that as Power Rangers return to its original home with Saban, the toy license remains with Bandai America, creators of inspired, inventive toys for the brand since its inception.

“We are confident this reignited partnership will produce continued success and introduce the Power Rangers to a new generation of kids.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.