Bandai celebrating Power Rangers sales success

Super Samurai sales showing 104 per cent increase year to date, according to NPD.
Author:
Publish date:
5_Power Rangers Super.jpg

Power Rangers Super Samurai sales are outstripping consumer demand, Bandai has revealed, bucking the current trend in the action figure market.

The toy range is showing a very healthy 104 per cent increase year to date October 2012 versus 2011, according to NPD data.

Bandai's line includes action figures, vehicles, role-play items and Megazords. New additions for the Super Samurai collection in the spring include the 16cm Battle Morphin' figures, Tiger Tank with Samurai figure, Barracuda Blade, Bullzooka and Ranger Training Sets.

"It's great to see the increasing popularity and demand for the Power Rangers toys with consumers," said Andrew Welch, senior product manager for Power Rangers at Bandai UK. "Since the launch of our new Super Samurai range, we have contined to see strong sales increases week on week, with Bandai making the decision to air freight key lines across their range ensuring more stock arrives before Christmas.

"Power Rangers is a key brand for us and next year is a busy year, with Power Rangers Super Samurai for the first half of the year and the eagerly anticipated Power Rangers MegaForce TV show and toy line launch in the second half.

"Plus the Rangers are celebrating their 20th anniversary."

Stuart Grant, The Entertainer's buying director, added: "Power Rangers has beenn a consistent strong boys action brand for us, and we have seen Power Rangers sales heavily increase since Super Samurai launch and terrestrial TV."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

power-rangers.jpg

Anatomy of a blockbuster toy: Power Rangers Morpher

Go Go Power Rangers! It’s been a top ten boys action brand since the TV show leapt onto screens in 1993 and now it’s powering up again for its 20th anniversary with Megaforce. Dominic Sacco looks at the past, present and future of Power Rangers before analysing the latest Morpher toy.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.