Bald Bratz dolls go on sale in Toys R Us

MGA launches hairless toys to support children undergoing cancer and alopecia care.
Author:
Publish date:
5_bald-bratz.jpg

A new selection of bald Bratz dolls have gone on sale in the UK.

Toy manufacturer MGA Entertainment launched the dolls to support children undergoing treatment of diseases such as cancer and alopecia.

The 'True Hope' range is on sale now in Toys R Us, reports Made for Mums. It consists of two Bratz dolls, Cloe and Yasmin, and two Moxie Girlz, Avery and Sophia.

£1 from each sale will be donated to CLIC Sargent, a UK cancer charity for young people and families.

"The 'True Hope' dolls are designed to support young girls and boys who so bravely endure cancer treatments," said MGA Entertainment UK MD Andrew Laughton.

"We're delighted that these dolls provide a toy for children with hair loss that reflect their experience and could help them feel less isolated."

MGA announced the bald Bratz dolls earlier this year.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019