The 24-week campaign launched on GMTV’s flagship children’s programme Toonattik on April 11th and Spin Master has reported that April’s NPD figures show Bakugan hitting the top ten property list for the first time.
The Bakugan Starter Pack has become the number three best-selling toy and two other SKUs, the Booster Pack and Battle Pack have made it into the top 15.
The sponsorship is intended to further raise awareness of Bakugan, launched in the UK last October, and extend its reach to larger numbers of children.
Stuart Picton, marketing manager, Spin Master Toys commented: “We are delighted with the initial results and believe the partnership with Toonattik is already bearing dividends.
“It is intended to compliment rather than replace traditional spot advertising in which Spin Master will continue to invest strongly with new creatives launching in August.”
Picton continued: "The success of Bakugan is capturing the attention of kids everyone both here and in the US and we are very excited by the new developments in the pipeline. We believe this is only the start."