Backyard Safari helps schools with National Bug Hunt

Advertorials in First News expected to reach nearly 1.5 million pupils.
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GP Flair will hold a National Bug Survey with schools and parents in conjunction with its outdoor brand Backyard Safari.

Launching on March 15th and running until July, the survey will be promoted with advertorials in children's newspaper First News, reaching nearly 1.5 million readers.

The hunt will encourage pupils to discover the bugs found in their school and send in their data, to stand a chance of winning a school visit from a bug expert.

Schools can also apply for a survey kit where they will be sent a selection of National Curriculum tie-in lesson ideas.

Mercedes Perez Munoz, Product Manager of GP Flair, said: "We are delighted to once again be working with First News as we have had such huge success with the newspaper on other brands in the past.

"The Backyard Safari survey is not only educational, it's loads of fun, so we hope it will be received well by both teachers and pupils."

For more information about Backyard Safari contact enquiries@flairplc.co.uk or call 0208 643 0320

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