VTech has seen multiple award wins present the firm with 'an exciting forecast for the Christmas period'.
The company has high hopes for the InnoTab Max, Little Love Baby Talk and the Kidizoom Smart Watch this Q4, and VTech has seen latter reach the number two spot in the Electronic Entertainment Category (NPD Week 37 date), just behind the Kidizoom Twist Plus camera.
In a statement, VTech said: 'Research conducted by JRA last Christmas concluded that 56 per cent of electronic toy shoppers now look at external review sites for product details, recommendations and product awards online before making a purchase.
'VTech have scooped 12 Awards so far this year and are expected to boost this triumph, with more award nominations to be announced before the end of 2014. The various wins have firmly cemented their position in terms of the industry, but also secured a trusted brand status for shoppers seeking reliable toy products for children this coming Christmas season.'