Mattel’s American Girl brand helped the firm record a rise in profit for its third financial quarter in 2012.
Sales of the doll line rose 16 per cent, driven by strong sales of McKenna, the 2012 Girl of the Year and the expansion of retail locations.
Fisher-Price product sales increased six per cent and sales of Hot Wheels toys remained flat. Barbie sales were down four per cent. Mattel’s girls and boy brands were up three per cent year-on-year overall.
Worldwide net sales climbed four per cent as operating income leapt from $397.6 million to $487.4 million year-on-year.
International sales rose two per cent while North American sales increased six per cent.
“We are pleased with our performance in the third quarter as it represents another quarter of building momentum in the marketplace through share gains and strong shipments across our portfolio of brands and countries,” said Bryan G. Stockton, Mattel chief executive officer.
“That said, with the holidays still in front of us, we remain focused on executing our business and driving retail sales in the all-important holiday season.”
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