Amanda Holden launches Hasbro?s Family Game Night

Firm teams up with the celebrity mum to encourage families to spend more quality time together.
Author:
Publish date:
5_Pocoyo.jpg

The campaign is designed to get families spending more time interacting together and playing board games, reconnecting to gain the educational, emotional and economic benefits.

Holden has recently been back and forth over the Atlantic and finds it difficult to spend quality time with daughter Lexi. She commented: “The hardest thing about being a working mum is juggling work with spending quality time with Lexi.

“I sometimes feel guilty about not spending enough time with her and I’m constantly making sure I make time and the most out of every precious moment we do get. I’m very lucky that my family is very close, so when we are all together, rather than watch TV, we tend to play games and interact with each other.

“Holding a Family Game Night is a great way to create a family occasion and help build relationships between family members through playing board games - it’s a chance for children to learn, as well as parents to learn more about their children, while at the same time having loads of fun.”

Games that come under the Hasbro Family Game Night umbrella include Pictureka, Operation, Guesstures, Connect 4x4, Cluedo, Cranium Family, Monopoly and Jenga,

The campaign runs until October 18th.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.