Alternative Toy Fair Party set for Wednesday January 25th

Organised by Aardvark Swift, the 'Unwind' event is exclusively sponsored by ToyNews, Toyology and Max Publishing
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If you're looking for more networking opportunities away from the hustle and bustle of the show floor, Unwind, the industry's first Alternative Toy Fair Party is being lined up for the evening of Wednesday January 25th.

Organised by recruitment specialist Aardvark Swift, it will take place at The Albion, just a stone's throw from Olympia, and is sponsored by Toyology, Max Publishing and your very own party animals at ToyNews.

There are limited spaces (just 80), so book your place now by contacting Jen Ruston at Aardvark Swift via jen@aswift.com. Free drinks tokens for those on the guest list will also be available to collect from the Aardvark Swift stand (H20) from the opening of Toy Fair 2012. Click here to join the event group on LinkedIn to find out details nearer the time.

"We are so excited to be organising 'Unwind' - the first ever Alternative Toy Fair Party," said Aardvark's recruitment consultant Jen Ruston. "For the last few years we thought there was something missing from Toy Fair – a casual, informal gathering where toy professionals can get together and have a pint and a bite to eat in a relaxed environment, so we decided to organise our own party! Thanks to all the sponsors, we hope this will be a great way to chill out after a hard day at the show."

"ToyNews is delighted to sponsor Unwind," said ToyNews publisher and Intent Media MD Stuart Dinsey. "The toy industry loves to get together to network and enjoy a drink or two, which is why the Toy Industry Awards on the first night of Toy Fair is always hugely popular. This Alternative Toy Fair Party gives the UK toy business another opportunity to socialise away from the show floor."

"We enjoy a great relationship with the toy trade who support the Licensing Source Book and the Licensing Awards each year, and so we are pleased to be co-sponsoring this drinks reception and look forward to catching up with friends and colleagues at Toy Fair in January," added Rob Willis, business development manager at Max Publishing.

Toyology Media's founder Peter Jenkinson added: "It's a great way to keep the buzz of Toy Fair going throughout the three days and offers everyone the chance to do a bit of 'off piste' networking".

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