All change for Vivid's marketing team - ToyNews

All change for Vivid's marketing team

Responding to its growing portfolio, Vivid has been on a focused recruitment drive to strengthen its marketing team.
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Nic Aldridge (pictured) has been promoted to marketing manager on boys and girls brands. With over seven years experience at the firm, Aldridge has fast tracked his career.

Reporting in to Aldridge will be brand manager on girls, Suzie Howes, who will manage the high profile Disney tween brands and in-house development evergreens Animal Hospital and I Love Ponies.

Kirsty Mckenzie joins from Woolworths marketing and will work on the boys portfolio as brand manager, also reporting to Aldridge.

Mark Whitaker has joined as assistant brand manager, having completed a Masters qualification in Business Studies and will work across games and outdoor brands.

Lindsay Hill has been promoted to senior brand manager, working on the pre-school portfolio covering Michelle Goodisson who leaves to go on maternity leave at the end of this month. Hill has made a great impact on the girl portfolio and managed the worldwide launch of the Dragons Den product, I Teddy.

Reporting into Lindsay will be Vicky Tween who has been promoted to brand manager.

Supporting the pre-school team will be Jess Rolfe who joined earlier in the year and has been promoted to assistant brand manager.

Holly Lackey also joins as brand manager on the Crayola business. Lackey comes from Tomy and joins the team working alongside Nikki Hamilton and Emma Grant reporting into marketing manager Barlie Kidwell.

Helen Lee will be heading up the trade marketing team covering Ali Covele’s maternity leave.

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