Goodall will be taking up a one-year contract with Corgi effective March 12th 2010 and will be assuming all responsibilities associated with it based out of Hornby’s Leicester office.
Jo has previously held general management roles at Leapfrog Toys, Jumbo Games and more recently position of UK Director of Canenco.
She brings to Hornby over ten years experience of leadership directing sales, marketing, product development as well as forecasting, supply chain and finance.
Birkin's track record highlights her abilities in brand building, delivering category growth and brand loyalty, equipping her well to take on the role of managing this national heritage brand and capitalizing on its many opportunities.
Hornby would like to welcome Birkin to the team and wishes Balzaretti all the best.