Peter Brown CEO commented on the appointment: “After an extensive industry search, I am pleased to welcome Nic Aldridge to the team.
"This was an incredibly important role to fill having increased the boys’ portfolio considerably this year and with exciting projects such as Monsuno ahead of us. In Nic, I believe we have found exactly the right candidate for the task ahead.”
Aldridge joins with a wealth of experience and marketing skills in the boys sector. In previous roles, he has worked with brands including Toy Story, WWE, Pirates of the Caribbean, and Teenage Mutant Hero Turtles.
Brown continued: "Nic’s heavyweight experience in the boys’ category will be of major benefit to GP Flair. His expertise will be invaluable as we continue to build our boys’ division into a business which will soon match the success we currently enjoy in the all-important girls category."