Airfix piggybacks Hamilton fever

F1 champion, Lewis Hamilton has been unveiled as an Airfix model.
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Following the success of the Santander/Abbey bank TV advert, featuring the famous driver as an Airfix model, the firm has launched a new Lewis Hamilton Vodafone McLaren Mercedes kit.

Each kit includes 17 pieces to make up a total length of 148mm and width of 58mm. All parts are pre-painted to ensure every detail of the vehicle is included to create an authentic replica.

Darrell Burge, Airfix marketing manager said: “Following on from the success of the Santander TV advertising campaign, there was much demand for us to create a kit that would be to market by Christmas this year.

“We’ve managed to achieve this by using assets and knowledge within the Hornby team and have come out with a product that should satisfy the collector and the casual purchaser, who both can achieve a fabulously finished product to be proud of.”


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.