Re:creation made sure that its Air Storm brand didn't go unnoticed by the press at last month's Toy Fair, holding a special Air Storm Challenge for journalists who visited the stand.
Competitors were given five chances to aim at a giant-sized target and, depending on their skill, each shot could earn them between 20 and 100 points.
Journalists from the likes of The Sun, The Grocer, Toxic, Match, Kick and Match of the Day all battled to get to the top of the leaderboard.
Top performers Esat Dedezade from technology website Stuff, and MSN tech reporter, Matt Farrington-Smith (pictured), notched up 400 and 460 points respectively, with MSN scooping the title.
Farrington-Smith received a selection of Air Storm toys and a gift voucher. He said: "I've never won anything in my life so I think it only fair to attribute my win to the might of the Air Storm Z-Curve Bow."
Mary Captieux, brand manager at Re:creation, added: "Our Air Storm Z-Curve Bow has already gained overwhelming approval from kids at the pre-launch focus groups, and now even adults can't wait to get their hands on it.
"Having won Toyology's UK Outdoor Blaster Toy of the Year award for 2012, ahead of Nerf, we are confident that we've got a huge hit on our hands."
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