ABC audit confirms ToyNews leadership

Monthly mailed circulation almost 20 per cent higher than nearest competitor.
Publish date:

ToyNews is the number one monthly toy trade publication, ABC figures have confirmed.

The magazine's average circulation now stands at 6,199 per issue, for the period July 1st 2011 to June 30th 2012.

ToyNews' total average net figure is 19.3 per cent higher than its closest competitor ­ with 1,003 more readers in total.

Paid-for readership is also 19.3 per cent higher than its closest competitor. The magazine has zero duplication.

"This latest ABC audit once again demonstrates that Toynews is the leader in terms of both total circulation and requested circulation for mailed copies. But once you add our digital edition reach, we are even further ahead," commented ToyNews publisher and Intent Media boss Stuart Dinsey.

"It is an even better story online, where our monthly average readership was 59,400 for the May to July period, and we even peaked at 73,560 unique users during May.

"Plus our social media position is dominant, with 2,712 Twitter followers - 65 per cent higher than our closest competitor."

ToyNews offers readers a host of exclusives, including NPD sales data, Good Toy Guide content and exclusive news, opinion, features and interviews.

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