4Kids confirms Dinosaur King partners

4Kids Entertainment secures toy distribution for Dinosaur King in several key European countries.
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The toy line will be distributed by Upper Deck in Germany, Austria, Switzerland and the Benelux countries, with further distribution to be handled by Top Toy in the Nordic countries, Giochi Preziosi in France and Italy and Concentra in Portugal and Famosa in Spain.

As previously announced, Vivid Imaginations will distribute the toys in the UK. The toys will be sourced from master toy licensee Playmates Toys and the line is scheduled to launch at retail in Europe in Spring 2009.

The range is based on 4Kids’ TV series and targets boys aged four to seven. Children can battle their own dinosaurs through collectable cards, figures, spinning tops, remote controlled dinosaurs and mechanized figures.

The toy line includes exclusive trading cards from Upper Deck with each SKU, features a trading card swiper, role-play items and play sets in the form of Dinosaur heads. Other “Dinosaur King” licensed products will follow later in 2009.

Since its premiere on Jetix in the UK in March 2008, over one million kids have watched the “Dinosaur King” TV series. Roll out has followed in France and Germany, where it is on terrestrial TV and in Spain and the Nordic countries where it is on Jetix.

Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International said: ‘We are very excited to be bringing together this powerful line-up of companies to distribute Dinosaur King toys. Momentum for Dinosaur King is building steadily across Europe and this will help fans to bring their favourite show to life.“


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