4D The LEGO Movie attraction heads to LEGOLAND parks

4D film will use elements such as wind, water, smoke and special lighting effects.
Author:
Publish date:
Social count:
0

Merlin Entertainments has partnered with Warner Bros Consumer Products and The LEGO Group to bring a new 4D The LEGO Movie attraction to global LEGOLAND Parks and LEGOLAND Discovery Centers.

The new 4D animated film will open exclusively at the six LEGOLAND parks and 11 LEGOLAND Discovery Centers in North America, Asia and Europe.

Using elements such as wind, water, smoke and special lighting effects, the film will see Emmet and Wyldstyle return for another adventure.

“We’re excited to be partnering with Warner Bros Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainment's chief executive officer, Nick Varney.

“Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

Jill Wilfert, vice president licensing and entertainment for The LEGO Group, added: “More than a film, The LEGO Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations.

"I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.