Re:creation's Razor Crazy Cart won a Toy of the Year award at New York Toy Fair, and the firm believes this will boost its chances of success in the UK.
The Crazy Cart arrives in the UK in late summer, and has enjoyed positive press in the US, appearing on the likes of Ellen, Bloomberg and Fox News.
“Crazy Cart winning Outdoor Toy of the Year in the US is undoubtedly an awesome achievement for the product,” Katy Fletcher, brand manager at Re:creation, told ToyNews. “The awards are known as the ‘Oscars’ of the industry and to be voted top of the category, is a huge achievement for Razor and Crazy Cart.
“Toy of the Year is well recognised in the UK, manufacturers aspire to win an award of this calibre and it’s a great seal of approval that we utilise to pass on to our retail partners and the end user.”
Re:creation is ensuring Crazy Cart is well backed in the UK with an extensive marketing campaign, and it has even been approached by TV shows wanting to use the product. The creator, Ali Kermani, was recently in London promoting the Cart.
Fletcher continued: “Re:creation has a strong marketing plan in place in the lead-up to this Christmas. This will encompass not only Crazy Cart, but Razor’s entire market leading electric ride-on and scooter portfolio. This will make 2014 the year of the Razor electric ride-on/scooter and help boost sales across range.
“Crazy Cart was in Toys R Us’ top toys for Christmas 2013 and we’ve been inundated with enquiries from consumers asking for UK availability.
“Crazy Cart is a true media darling too where we have been contacted by some major UK TV programmes to have it featured. Watch this space."