Mattel is aiming to bring laughter back to learning in 2012, with its new brand campaign for Fisher-Price connecting mums with real playtime moments.
The firm will streamline one message across all communications including TV, press and online. The aim is to immerse consumers in the joy of all learning moments – big or small, from the stacking of a block to those first wobbly steps. Engaging with new mums, the marketing campaign will include new platforms and creative content released throughout the year.
“Fisher-Price had a really strong year in the UK in 2011 and our new marketing campaign and positioning will allow us to build a deeper connection with today’s mums,” explained Wendy Hill, senior marketing manager, Fisher-Price. “The 2012 mum has a wealth of ways that they look for guidance and information, and how they engage and respond to brands.
“Our new campaign allows us to connect with mums at all key touch points with a language and information that is appropriate to the medium and the multi channelled world.”