2011 Creative Play Awards winners named

21 toys are honoured; Flair, VTech and Character Options win the most.
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After months of toy testing and deliberation this year’s Creative Play Award winners have been announced.

Part of Creative Steps magazine, the awards were designed to recognise 'excellence in creative play products, kits and resources.'

Dawn Hopley, editor of Creative Steps commented: “We are delighted with the number of companies who entered products this year, proving that these awards are becoming a desired addition to the creative play sector.

"The quality of entries was again extremely high, recognizing the importance the toy industry places on creative products.”

VTech secured one win for the InnoTab in the Electronic and Multimedia category as well as three 'Highly Commended' selections for its electronic learning products.

Flair won an awards for Trio Magic Creations and Glow in the Dark Geomag, as well as Highly Commended for Gummi-X.

Character Options picked up two wins for Let’s Cook on the Go and Sea Monkeys.

Cast your eyes on the full list of winners below:

Boys Craft Kits 8-11

Winner
Red Toolbox – Classic Tool Bob Kit and Tools

Highly Commended
Flair – Gummi-X

Electronic and Multimedia

Winner
VTech- Innotab

Highly Commended
VTech - Mobigo

Girls Craft Kits 4-7

Winner
Character Options – Let’s Cook on the Go

Highly Commended
Great Gizmos – 4M Create Your Own range

Girls Craft Kits 8-11 years

Winner
Interplay – myStyle™ craft kits

Highly Commended
Crafty Ponies Ltd – Crafty Ponies

Imaginative Role Play 0-3

Winner
Little Tikes – 2in1 Garden Cart and Wheelbarrow

Highly Commended
VTech- Push and Ride Alphabet Train

Imaginative Role Play 4-7

Winner
Schleich - Farm Life

Highly Commended
VTech – Kidizoom Twist

Painting / Colouring Materials / Modelling 4-7

Winner
Flair – Trio Magic Creations

Highly Commended
Spin Master Toys – Moon Dough Magic Zoo

Science Kits 4-7

Winner
Character Options – Sea Monkeys

Science Craft Kits 8-11

Winner
Flair – Glow in the Dark Geomag

Toys and Games 0-3

Winner
Learning Resources – Snap n Learn Counting Elephants

Highly Commended
Hippychick – Moover Baby Truck

Toys and Games 4-7

Winner
Ravensburger – Jolly Octopus

Highly Commended
Orchard Toys – Giant Road Jigsaw

Toys and Games 8-11

Winner
Mega Puzzles – 3D Breakthrough Puzzles

Related

2015 Creative Play Awards winners revealed

LEGO Ninjago Build Your Own Adventure won the Children’s Book award, while Golden Bear’s Something Special Mr Tumbles Sensory Activity Centre took home the Special Educational Needs Toys/Resources gong.

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