2011 Creative Play Awards winners named

21 toys are honoured; Flair, VTech and Character Options win the most.
Publish date:
Social count:
17_Creative Play Awards.jpg

After months of toy testing and deliberation this year’s Creative Play Award winners have been announced.

Part of Creative Steps magazine, the awards were designed to recognise 'excellence in creative play products, kits and resources.'

Dawn Hopley, editor of Creative Steps commented: “We are delighted with the number of companies who entered products this year, proving that these awards are becoming a desired addition to the creative play sector.

"The quality of entries was again extremely high, recognizing the importance the toy industry places on creative products.”

VTech secured one win for the InnoTab in the Electronic and Multimedia category as well as three 'Highly Commended' selections for its electronic learning products.

Flair won an awards for Trio Magic Creations and Glow in the Dark Geomag, as well as Highly Commended for Gummi-X.

Character Options picked up two wins for Let’s Cook on the Go and Sea Monkeys.

Cast your eyes on the full list of winners below:

Boys Craft Kits 8-11

Red Toolbox – Classic Tool Bob Kit and Tools

Highly Commended
Flair – Gummi-X

Electronic and Multimedia

VTech- Innotab

Highly Commended
VTech - Mobigo

Girls Craft Kits 4-7

Character Options – Let’s Cook on the Go

Highly Commended
Great Gizmos – 4M Create Your Own range

Girls Craft Kits 8-11 years

Interplay – myStyle™ craft kits

Highly Commended
Crafty Ponies Ltd – Crafty Ponies

Imaginative Role Play 0-3

Little Tikes – 2in1 Garden Cart and Wheelbarrow

Highly Commended
VTech- Push and Ride Alphabet Train

Imaginative Role Play 4-7

Schleich - Farm Life

Highly Commended
VTech – Kidizoom Twist

Painting / Colouring Materials / Modelling 4-7

Flair – Trio Magic Creations

Highly Commended
Spin Master Toys – Moon Dough Magic Zoo

Science Kits 4-7

Character Options – Sea Monkeys

Science Craft Kits 8-11

Flair – Glow in the Dark Geomag

Toys and Games 0-3

Learning Resources – Snap n Learn Counting Elephants

Highly Commended
Hippychick – Moover Baby Truck

Toys and Games 4-7

Ravensburger – Jolly Octopus

Highly Commended
Orchard Toys – Giant Road Jigsaw

Toys and Games 8-11

Mega Puzzles – 3D Breakthrough Puzzles


2015 Creative Play Awards winners revealed

LEGO Ninjago Build Your Own Adventure won the Children’s Book award, while Golden Bear’s Something Special Mr Tumbles Sensory Activity Centre took home the Special Educational Needs Toys/Resources gong.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.