Toy company, Zuru has launched the second series of Shnooks, a plush collectable with expanding hair that grows up to eight times in size.
The collection of six new characters in bright, bold colours each include sweet-scented accessories for ‘plush and hair play fun.’
Shnooks were the first toys to combine plush and hairplay and have been a consistent top selling toy for girls since their launch. The first series was also named as a gold medal winner in the ToyShop UK Independent Toy Awards in 2017.
Purchased in a vacuum bubble, each pack contains one of six collectable characters; Berri, Lolli, Bubbles, Mello, Lulu and Beanie along with a candy scented bomb, best friend hairband and styled hair ties.
Once opened, the characters’ hair grows, allowing it to be styled.
The launch of series two of Shnooks will be supported with a robust social media and PR campaign which has already seen the range receive over 20,000 followers on PopJam in the last six months.
It will also be supported with a new TVC which launches on March 23 for three weeks and will run across key channels including CITV, Disney Channel, ITV Breakfast, Nick Junior, Pop and Cartoon Network.
Consumers can visit Shnooks.com where they can design and download their own customised Shnooks character, as well as watch videos and download posters. Priced at £7.99, Shnooks are suitable for children aged three and upwards.