Collectable specialists Magic Box Int is launching brand new collectable craze Zomlings in 2014.
The mysterious miniature monsters will be hitting retail in February 2014 through three different products, with prices set at 50p, £1 and £2.
The firm is also embarking on a marketing campaign including a heavyweight TV advertising campaign and over 100,000 samples to children to ensure 'Zomlings is the talk of the playground'.
There are 48 different zombie-themed characters to collect and each one is available in two colours, including 12 rare neon characters.
Collectors can also look for six Ultra Rare Silver Zomlings and three Limited Edition Gold Zomlings.
A 50p blind bag includes one Zomling plus a collector leaflet while a second blind bag priced at £1 contains one Zomling and one Zomlings Tower.
The Towers come in a variety of bright colours and can be stacked one on top of the other.
The £2 product features four differently coloured Zomlings houses, each one containing two different Zomlings figurines.
“Zomlings is an exciting new opportunity for kids and retailers in 2014," said Magic Box Int’s Ben Harper.
"The affordability of the range, both for consumers and retailers, is a key USP.
"Zomlings is a true pocket money collectable, that not only has impulse purchase power but also has a range of products all priced under £2.”
Zomlings are available to the UK toy trade through Esdevium Games. Call 01420 593593 for more details or email firstname.lastname@example.org.