Strong sales through the first quarter have helped the Zinc property become the number one wheeled toy brand in the UK, according to figures from NPD.
The Zinc brand has experienced 150 per cent growth year to date, and Hy-Pro is confident that this upward trend will continue through the rest of 2012. A number of new innovations are planned for previews in June and July, while it is also targeting countries in Europe, Asia and Canada as part of its 2013 plans.
"Since Zinc's inception just over three years ago, we have stuck to our core values when developing our ranges, building great quality products with compelling reasons to buy," said commercial director, Simon Pickavance. "We have continued to work closely with our partners to target core play patterns and critical price points."
Brand and marketing manager, Ying To, added: "Our brand and marketing focus has been targeted at listening to our customers and building ranges that reflect and mirror attitudes and trends in the market.
"We have also carried this through into our trade and end-user marketing, delivering what customers want yet still managing to surprise and amaze, lifting expectations of what now can be done."
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