Zinc has taken the wraps off its new micro format Red-I video camera, further bolstering its line-up of scooter and bike accessories.
The Red-I is a pocket-sized video recorder with one touch recording. It can be attached to just about anything, according to the firm, including a helmet, scooter, bike or clothing.
Launching in early 2013, the camera is likely to retail for under £30.
"We are very excited about this development and 2013 sees even further new exciting products being launched, along with even bigger marketing plans than 2012, giving everyone the opportunity to get involved," said Ying To, brand manager at Zinc Sports.
"And now with our Team Riders fully on board, they will be promoting and utilising the Red-I, creating further content and awareness for Zinc through all online and social media platforms."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.