Zed the Zombie Unrest in Pieces has won the Australian Toy Association's Games Toy of the Year 2014 Award.
Created by Fotorama and distributed throughout the UK by Sambro, the Zed the Zombie Game will be supported by comprehensive marketing programme throughout the year including TV advertising during Q4 as well as PR support to drive sales pre-Christmas.
Zed will also rise on the small screens in TV adverts, along with other new lines including Spin Off Mickey and Spin Off Minnie Games.
"As well as our own ranges, our buying team are always keen to introduce innovative new products to the UK toy market," said Nikki Samuels of Sambro.
"The Zed the Zombie Unrest in Pieces game has had a brilliant response in the US and Australia and we hope to replicate that success over here.
"Our new TV advertising campaign will support our customers driving sales during the crucial pre-Christmas period."