Zapf Creation has teamed up with two leading swimming organisations to help promote children's early introduction to the sport through its fully bathable doll line, Baby Born.
In conjunction with the Amateur Swimming Association (ASA) and Total Swimming, Zapf has created nursery and patent resources focusing on water safety, water play and swimming. 5,500 Play and Learn 3 with Baby Born packs will be sent to pre-school practitioners throughout the UK and Republic of Ireland in mid July, while 250,000 Learn to Swim with Baby Born leaflets will be distributed to parents of children who have signed up to the ASA's introductory Duckling 1 award at the end of the summer.
"Our Baby Born range, including our latest My Little Baby Born Mummy Look I Can Swim doll, is ideal for helping to build water confidence in young children, so it was a natural step for Zapf Creation to look at ways in which it could help get more children swimming," said Andrew Laughton, MD of the firm.
"We are privileged to have been able to work closely with the ASA on the creation of our initiatives and hope that parents and pre-school practitioners will find them useful."