Zapf eyed by Mattel? - ToyNews

Zapf eyed by Mattel?

Zapf Creation has emerged as an acquisition target for Mattel, according to a report in the German financial press.
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The report in the Financial Times Deutschland quotes Mattel's executive vice-president Bryan Stockton.

He said: "Zapf has always been a very strong brand in Germany. We are always interested in strong brands to expand our business" .

Stockton declined to elaborate further, saying only that "we are not commenting on potential takeover talks".

Last year, Zapf signed a partnership deal with Bratz manufacturer MGA Entertainment, which holds a roughly 23 per cent stake in the firm. A Mattel takeover might be seen by many as a bid to hamper MGA's efforts to strengthen distribution of its Bratz brand in Europe through Zapf.

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