Zapf clarifies show stance

Zapf Creation has issued a statement regarding its decision to pull out of Toy Fair.
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As previously announced MGA UK will be operating a full sales and marketing function for Bratz, Rescue Pals, Little Tikes and Zapf Creation from January 1st 2008.

This new business will be based on the outskirts of Milton Keynes and the intention is to open the new MGA UK showroom in mid-December.

Invitations for all customers will be sent out in the coming weeks inviting them to come and meet the new MGA UK team and learn about new product ranges and marketing plans. As a result the firm will not be attending the Toy Fair in 2008

“The decision to not attend London Toy Fair 2008 was not an easy one to make and is based upon the fact that we need quality time with all our customers in order to go through the whole product range and plans for 2008. This we feel can be better achieved in our own showroom at this point in time” said Andrew Laughton, Managing Director of Zapf Creation.

MGA will continue to attend both Hong Kong and Nuremberg Toy Fairs in 2008



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