YoYoFactory swings into the UK

Firm is on the lookout for retailers to partner with and believes it can kick start the UK’s next big yo-yo craze.
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US toy firm YoYoFactory is heading to the UK and is now on the lookout for retailers to partner with.

Former UK national yo-yo champion Craig Squires is leading the UK arm of YoYoFactory and has already signed a partnership with ShakeTastic Milkshake & Juice Bars that saw the store host two launch events for the brand.

“We are looking for retailers that are willing to take us on and grow with us,” Squires told ToyNews.

“Our products range in price from £5 up to £150. Retailers can feel confident that the range is scale-able to meet the complex demands of the consumer and we keep the line fresh with new and fresh products every year.

“The UK has always been a favorite location of the company founder. The UK kids love yo-yos and really embrace the challenge. But most of all, the kids in the UK reign supreme at the presentation of the tricks. They are natural born entertainers which is unique from the rest of the planet.”

Both Squires and company founder Hans Van Dan Elzen were involved in the yo-yo craze of 1998 as professional players, and the firm believes it can reignite the category in the UK.

“Nobody can predict a craze perfectly, but YoYoFactory is working day and night to support new players through excellent product, online tutorials, competition team sponsorship and retail promotion,” added Squires.

“When the next trend occurs YoYoFactory will be the strength making that wave.”

The company has undertaken extensive research and development to ensure its product is “the best in the category” and Squires believes that both retailers and consumers in the UK can feel confident in backing YoYoFactory.

“The designers have been in the industry for three decades working directly with kids and adults in promotions and contests as well as simple demos in retail,” added Squires.

“We design products that make learning easier with proprietary technologies that never embarrass the players. Even our packaging is extensively researched to make sure the consumer can feel confident in their purchase. YoYoFactory makes the purchase easy for the retailer and the consumer.”

YoYoFactory UK can be contacted on 020 8953 1702.


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