You've got mail (April)

We chat to Darrell Jones about Ben 10, Power Rangers and skiing with a hangover...
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> Ben 10 has made Bandai very much the toy company of the moment, Power Rangers always doing well, Tamagotchi still strong. It’s easy this toy lark isn’t it?

I wish I could say that! With the current economical problems everyone is facing we are very lucky that we have still have some strong brands that consumers want to buy. Last year was a fantastic year for our 10 year old friend – this year its gotten off to even better start, in February we achieved our highest market share to date (30 per cent).

> I believe you’ve even had time for a holiday? Skiing wasn’t it? You made it back in one piece I take it?

Yes, just back from the un-crowded slopes of Whistler – plenty of snow but mighty cold – had a few days where it was minus 25!

> And how are you at the skiing? Franz Klammer or Eddie the Eagle? You look like a Power Ranger, actually.

Ha, neither. I’m somewhere in between. I’ve been going for a few years and after a bit of one to one tuition on this trip I’m making good improvements (my ski instructor’s words – not mine. But they are paid to say that!).

> It’s all about the après-ski anyway isn’t it? What’s it like skiing with a hangover?

If I was in Europe yes, but in Canada they’re much more civilised. Call it old age but I was very sensible and didn’t drink excessively!

> Yeah, I can correctly identify that as old age. You’re obviously still hung over from the Toy Awards. And getting back to toys, how’s that dress-making line doing?

Oh you mean Harumika. (You should try pronouncing after you’ve had a few!!) We’re just finishing off the packaging and it will be ready to go into production in May. Its nice to know my next few months will be filled with something other than fighting evil space aliens and transforming into a super hero – should be fun!

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