Your chance to be in Lego City

Nickelodeon and Lego offer kids the opportunity to be in next Lego City ad.
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Lego and Nickelodeon have teamed up to give two lucky winners the chance to be shrunk down to Lego scale and let loose in the next commercial for Lego City.

In what has been nicknamed 'The Lego Factor', ten finalists will be invited to the Nickelodeon studios in London where they'll take part in an audition. All they have to do is log onto, upload a picture and answer a few simple questions. The sites goes live from August 20th and entries must be received by August 29th.

"It'll be a dream come true for two lucky youngsters out there," said Laura Di Bonaventura, Lego brand manager. "They'll appear in a 40-second advert which will air on the Nickelodeon channel from October 22nd. The City brand is all about realism and role-play and what better way to communicate it than give children this great opportunity to literally get right in it - it doesn't get more real than that."

Howard Litton, Nickelodeon UK's MD, added: "As two of the UK's leading kids' companies, this is a great example of how together we are innovating new ways to entertain and engage our audience through quality, fun and interactive ideas. Nickelodeon has a superb relationship with Lego and we're pleased to be working together on another exclusive project."


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The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.

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