YooHoo & Friends to expand - ToyNews

YooHoo & Friends to expand

Aurora World signs new licences in apps and publishing.
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Aurora World has expanded its YooHoo & Friends licensing programme with two new deals.

Pre-school app specialist P2Games will make an interactive title for Apple iOS devices while Kennedy Publishing will feature the furry collectables in its magazines.

Jane Forbes, licensing consultant at Aurora World, said: "We are not underestimating the capability of the brand to succeed in other product sectors too."

Read the full story on Licensing.biz.

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