Aurora World has revealed a new marketing initiative which will see its YooHoo & Friends brand become exclusive sponsor of the Children's Zoo at Chessington World of Adventures Resort.
The petting zoo will be renamed the 'YooHoo & Friends Children's Zoo' during the period of the sponsorship campaign, with all signage - including notices and animal profile boards, park maps and websites - themed with YooHoo & Friends graphics.
The adjoining shop will also be rebranded as the 'YooHoo & Friends at the AMAZU Shop' and will now remain open all year-round. The property will have a significant presence in a themed area within the store.
The opening weekend will be supported by a meet and greet with YooHoo costume characters and special giveaways for children.
"This collaboration with one of the UK's foremost attractions is a very exciting development for YooHoo & Friends," said Nigel Layton-Hill, Aurora's sales director. "It will further endorse YooHoo as a leading plush brand and must have collectable for now and the future."