Yaffe signs Waybuloo - ToyNews

Yaffe signs Waybuloo

Martin Yaffe has added the CBeebies pre-school property to its portfolio.
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Martin Yaffe has been added as one of nine licensees in the latest wave of deals for the series along with a range of food and drink, apparel and homeware licensees.

The deal with RDF Kids will see the firm produce a line of wheeled toys, furniture and balls for Waybuloo.

The latest licensees are in addition to the four key partnerships with Fisher-Price, Egmont, 2entertain and BBC Magazines, put in place in 2008.

Waybuloo will be coming to CBeebies from May 2009 and Waybuloo Magazine, produced by BBC Magazines, will be the first product to market once the show is on air. Fisher Price, will launch its range in autumn/winter 2009 and Yaffe’s products will follow in spring/summer 2010.

Ronnie Yaffe, managing director of Martin Yaffe International, commented: "We are delighted to be working with RDF Kids on Waybuloo. We are developing a range of wheeled toys, play balls, rockers, furniture and storage for this exciting new property. It is a perfect addition to our stable of much-loved children's character licences.”

Jane Kennedy, senior UK licensing manager, RDF, said: “There has been a tremendous buzz surrounding Waybuloo and we have been overwhelmed and thrilled by the response from the industry. Waybuloo is a uniquely exciting preschool property and we are delighted to be working with this enormously creative group of licensees.

“Waybuloo offers them a visually stunning platform from which to develop and deliver some exceptional product ranges. With Waybuloo toys, magazines, books and DVDs rolling out from autumn this year we are now looking forward to seeing our new licensees joining them on shelves with their ranges from spring 2010.”

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