The deal, taking effect immediately, will operate alongside WowWee’s existing distribution network and customer base, who should continue to contact the firm directly.
Zappies will distribute the range of animated WowWee Alive plush animals; Joebot and Roborover robots from WowWee Robotics and the WowWee Flytech Hoverpod racer.
The Zappies range will also include the Rovio Mobile Webcam and the Cinemin Swivel pico projector from WowWee Technologies.
Graham Spark, sales director for WowWee said: “We have a fantastic line-up of popular toys and technology products, which we are delighted to offer Zappies and their customers.
"The agreement will help drive penetration of the WowWee brand in the UK and make it available to a wider consumer audience.”
Andrew Hardwidge, sales director for Zappies added: “We are very excited to be working with WowWee. We are certain the WowWee products will be extremely popular with our customers and are looking forward to demonstrating the innovative products at the Autumn Fair 2009. We invite our customers to visit stand B39 in hall 5.”
Zappies customers wishing to see the WowWee range should contact Caroline Saul on 0208 133 6151