WowWee owner acquires Euro distributor

WowWee owner the Optimal Group has acquired continental distributor Sablon Distribution.
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Belgian-based Sablon is a prominent toy distributor in the Benelux countries, Austria, Germany and Switzerland.

The acquisition strengthens and broadens the direct distribution structure of the WowWee business division and positions WowWee closer to retailers and end users in Sablon's markets.

The former owners and senior management team of Sablon will remain with the company following the purchase.

The acquisition was completed for €3.8m in cash, plus up to an additional €1.2 million payable in the first quarter of 2009 depending upon the consolidated net equity of Sablon at the end of 2008 and an earnout based on the consolidated net revenues of Sablon in each of 2009 and 2010.

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