Wow Toys boss joins Prime Minster to launch campaign

Nadim Ednan-Laperouse MBE helped David Cameron launch initiative to get more SMEs exporting.
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Laperouse made an appearance on the main stage in central London on November 10th to help launch the Government’s main campaign initiative.

"With little or no domestic economic growth it is imperative for SME’s across all industry sectors, to truly grasp the exporting drive and in doing so, earn money from abroad that keeps our businesses healthy and people in jobs," said Laperouse.

Wow Toys has long been an avid exporter of its non-battery powered pre-school toys to over 50 countries.

The Wow Toys boss was also invited last week to join Evan Davis and a panel to appear on BBC Radio's Bottom Line programme to discuss the question: 'Is it now the time for companies to pursue big, ambitious ideas – or is it time for more modest aspirations.'

The programme aims to cut through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.

You can listen to the programme here.


In the past, Laperouse has been interviewed by Channel 4 News, Bloomberg and the BBC; he has had numerous articles written about him by the major broadsheet press, has given speeches for the DTI and the BBC produced two thirty minute TV programmes that follow and chart Wow’s success.

Laperouse can also be interviewed on a variety of business topics from business ethics and social responsibility to the pros and cons of International trade. For more information or to arrange an interview please contact Tanya Laperouse, PR Manager; tanya@wowtoys.com, tel: 020 7471 0980; mobile: 07983 533127.

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