Wow rolls out new retail presence - ToyNews

Wow rolls out new retail presence

Wow Toys has rolled out a new range of retail display units, following a trial run in Bentalls, Kingston.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

After installing the new display unit in Bentalls, the firm reported a massive 110 per cent ncrease in sales at the store over a six week period from when the toys were introduced at the end of May.

Retail display specialist, TMC, is currently involved in site surveys at the 15 stores ear-marked to house the new displays.

Subject to reviewing the national results later in the year, there is also potential for a European roll-out in 2010.

The display features twinkling star lights, randomly sequenced to create movement and in-store theatre to attract consumers, with overhead illuminated branding, combined with coloured graphic dividers and floor graphics to attract the young in-store audience.

Julia Frost, Wow Toys marketing manager, commented:"We are delighted with the results of the trial – the branded display modules gave us great stand-out in the stores and brand awareness has been boosted in the area. We are looking forward to reviewing their impact on a more national level in the autumn.”

John Earnshaw, sales and marketing director at TMC said:"Wow Toys has a unique proposition in that they introduce toys from real life into the home, do not require batteries and are highly collectable, it’s a pleasure to work with the marketing team on such a great brief, and delighted that such impressive early results are coming through."

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.