Worms collectables on way

AT New Media strikes deal with First 4 Figures to develop a line of toys based on the video game.
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The latest deal adds to an expanding licensing programme for Worms, with Gaya already on board as plush partner, with a line based on the Super Sheep. A series of collectible products from IGS are also in the final stages of development.

New content from the publisher and developer of the game, Team17, is set to boost the brand, with two new video games launching this year.

"We are delighted to have signed this deal with First 4 Figures, with the assistance of our North American sub agent The Sharpe Company," said Simon Kay of AT New Media.

"Worms has a huge and very loyal fanbase so the release of these collectibles will be eagerly anticipated on a global scale and they are certain to fly off the shelves."


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.