Wednesday October 28th has been named World Play Day and a hive of activity is set to take place at toy store Hamleys on Regent Street, London.
TOMY Toys, Britains and John Deere are involved in the event, while Hamleys characters will also join in on the day.
Kids of all ages will get the chance to play in six different zones, before being given the ‘freedom of the store’.
Visitors will also be treated to a special preview of TOMY's toys from the upcoming Disney Pixar film, The Good Dinosaur.
Gamers will also get to play with the new Pokémon battling figures, while younger kids can get stuck in with the Aquadoodle area.