Born out of author Guusje Nederhorst’s love for children and animals, Dreamchaser’s Woozle & Pip brand is heading to the UK.
The brand has spawned a toy line, which has enjoyed enormous success across Europe, with 1.5 million cuddly toys sold in the Netherlands alone. A Woozle & Pip series currently airs in Germany and new territories and TV partners are now being considered for 2016.
“Kids love the brand,” states Dreamchaser senior brand manager Lucy Woesthoff. “We are looking to develop a number of new products for launch in 2016, in and around our first cinema film release.”
Woozle & Pip is yet to make it to the UK, but Dreamchaser has plans in place to bring the brand, and the toy line, over.
“Our plan is to launch in the UK and other key European territories in 2016,” added Woesthoff. “The UK is a key focus for 2016. What we have learnt from our experience so far is the importance of ‘believers’. By this I mean people and companies who understand the story behind the brand and share our belief, commitment and long term vision.
“With this in mind we hope to secure key support in TV, publishing and licensing over the coming 12 months in the UK and other new markets.”