Woolies launches catalogue assault - ToyNews

Woolies launches catalogue assault

Having just set-up a major new home delivery service, Woolworths is taking the game to its rivals with the launch of a huge, Argos-style catalogue in October.
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The Woolworths Big Red Book will feature 6,000-plus products across toys, home, electrical, outdoor, confectionery, entertainment and Christmas decorations. It also features a range of jewellery and watches.

The catalogue will be TV advertised and six million copies will be distributed through Woolworths' 800-plus high street stores.

There will also be a bigger, laminated Big Red Book available in every Woolworths store and a new point of sale suite that apologises to customers by saying 'sorry ... no shop is big enough for our 1,000s of new products.'

Customers can order from the books online, by telephone or in-store and can either select delivery to their local Woolworths store for free or choose home delivery (£4.95 per order).

Stephen Robertson, marketing director at Woolworths, said: "The Big Red Book is the most ambitious marketing project ever undertaken by Woolworths and the latest step in our multi-channel retail drive. It is over five times bigger than last year's Christmas catalogue and a strong competitor to Argos and Tesco Direct.

"Catalogues are more popular now than ever before, even with the rise of internet shopping. What our customers are telling us is that they want a catalogue to browse through at their convenience, to inspire them and to compare prices with other stores. Once they've made a choice they will then go on the web or make the trip to the high street to make a purchase."

The book will also include products not traditionally associated with Woolies including a large range of adult bikes, beds and mattresses, LCD TVs and a range of gym-equipment.

It will also be rolling out kiosks to 100 stores. In-store kiosks enable customers browse the company's full range of products and order and pay for products without interacting with a member of staff.

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