Woolies launches catalogue assault

Having just set-up a major new home delivery service, Woolworths is taking the game to its rivals with the launch of a huge, Argos-style catalogue in October.
Author:
Publish date:
5_Pocoyo.jpg

The Woolworths Big Red Book will feature 6,000-plus products across toys, home, electrical, outdoor, confectionery, entertainment and Christmas decorations. It also features a range of jewellery and watches.

The catalogue will be TV advertised and six million copies will be distributed through Woolworths' 800-plus high street stores.

There will also be a bigger, laminated Big Red Book available in every Woolworths store and a new point of sale suite that apologises to customers by saying 'sorry ... no shop is big enough for our 1,000s of new products.'

Customers can order from the books online, by telephone or in-store and can either select delivery to their local Woolworths store for free or choose home delivery (£4.95 per order).

Stephen Robertson, marketing director at Woolworths, said: "The Big Red Book is the most ambitious marketing project ever undertaken by Woolworths and the latest step in our multi-channel retail drive. It is over five times bigger than last year's Christmas catalogue and a strong competitor to Argos and Tesco Direct.

"Catalogues are more popular now than ever before, even with the rise of internet shopping. What our customers are telling us is that they want a catalogue to browse through at their convenience, to inspire them and to compare prices with other stores. Once they've made a choice they will then go on the web or make the trip to the high street to make a purchase."

The book will also include products not traditionally associated with Woolies including a large range of adult bikes, beds and mattresses, LCD TVs and a range of gym-equipment.

It will also be rolling out kiosks to 100 stores. In-store kiosks enable customers browse the company's full range of products and order and pay for products without interacting with a member of staff.

Related

28_mypictr_200x200(4).jpg

Woolies makes an online comeback

Following the collapse of the iconic retailer in December 2008, Shop Direct bought the brand and has now relaunched Woolworths as an online retailer. Katie Roberts spoke to the team to find out more?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.