Wooky Europe has revealed five new creative kits which will be hitting stores in time for Christmas.
The company showcased the new ranges at last week's Christmas in July event to some 300 journalists.
New licensed and in-house brands include Block Crayon (pre-school), Artzooka (5+), Mixy (girls 5-7), Style Me Up (girls 8-14) and Mathable (adults and children).
Mignon Klerk, marketing director at Wooky Europe, said: "We're delighted to the reaction to our new collections. The fact that the ranges include cost effective products proved a hit and are likely to make it onto most Christmas lists this year.
"We've had fantastic interest from the retailers who see that Wooky Europe is filling a gap in the market for non-electronic toys."
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