Wooky Europe reports 'dramatic' sales rise - ToyNews

Wooky Europe reports 'dramatic' sales rise

Company notes huge demand for non-electronic toys.
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Wooky Europe has enjoyed a rise in sales year-on-year.

The company's marketing director Mignon Klerk told ToyNews Wooky had experienced strong demand for non-electronic toys, with its Style Me Up arts and crafts range performing well.

"Over the last 12 months Wooky has increased sales revenue dramatically," she said.

"Style Me Up has really been generating a lot of buzz among trade partners and consumer media. There’s definitely been a gap in the market for products for the eight plus age group. 

"And we’ve noticed a huge demand for non-electronic toys. Many of our ranges remind parents of the kind of activities they did as children and it brings back lots of happy memories of Sunday afternoons spent sticking, making and generally getting in a mess."

Wooky will 'develop and consolidate' its brands for 2013, and says it has some 'exciting' products due next year.

Read the full interview with Wooky Europe's Mignon Klerk here.

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