Wonder Forge to grow games business in UK

Company will also embrace new categories after obtaining $1.75 million funding.
Publish date:

US toy supplier Wonder Forge plans to grow its board game range – and its UK business – this year and next.

The firm, which has seen success in the US with its Chuggington Matching Game, also hopes to enter new toy categories and branch out from the board game sector, which it currently focuses on.

Wonder Forge currently has a UK distribution agreement in place with Paul Lamond Games.

“Chuggington Matching is part of a line of Matching Games, across several different licences, that have done exceedingly well at retail,” Wonder Forge’s VP of marketing communications Kimberley Pierce told ToyNews. 

“As a result we will continue to grow our matching games business in holiday 2012 and into 2013.

“The games we currently sell in the UK are based on stories and characters from Dr. Seuss, Richard Scarry, and our own non-licensed family word game, Konexi. 

“We will continue to grow our UK presence in the coming years.”

Wonder Forge recently raised $1.75 million in funding to help it embrace other toy categories. It hopes to grow 86 per cent in the States and 49 per cent internationally this year.

“We're also looking to enter new categories beyond the game aisle,” added Pierce. 

“We're not ready to announce specifics just yet, but I can tell you that this category growth will be a natural extension of our brand and our core expertise. 

“We are looking at spaces where we can celebrate play and delight parents and children with unique, high quality entertainment experiences.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019