Despite having no previous experience in the toy space, Fraser Bell (along with her brother Graeme) threw herself into the launch of Accentuate, embracing every opportunity that came her way.
From doorstepping John Lewis (and succeeding in getting the game onto shelves in time for Christmas), to manning stands at trade and consumer events, she has immersed herself in the task of getting Accentuate into people's hands.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.