Winx Club Building Blocks due autumn - ToyNews

Winx Club Building Blocks due autumn

Cobi will produce a range of building sets based on the girls' property.
Author:
Publish date:
5_winx-club-200.jpg

A range of Winx Club Building Blocks will hit toy shelves in autumn 2013.

Poland-based Cobi – one of the biggest manufacturer of construction blocks in Europe – will produce the series of building sets. 

It has signed a deal with Rainbow, owner of the girls' property and TV show Winx Club, which airs on Nickelodeon in the UK.

A statement read: "The production of Cobi's blocks is European and guarantees the high standard ABS, and strong play value which they have succeeded in achieving with other brand partnerships like Jeep, Boeing and McLaren. 

"The magic and dynamism of the Winx world will provide the basis for a huge range of engaging collections, which Cobi aims to release from autumn 2013." 

Read the full story over at Licensing.biz.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.