Peter Griffin, development director from Winning Moves, is to speak at next week's Marketing Week Live show at Olympia, showing the increasing role of games in the world of marketing.
Griffin will look at how and why games can be used by marketers to influence the behaviour of clients, customers and employees, and how they can be a valuable tool for engaging key audiences.
"Games, games mechanics and 'gamification' are hot topics in marketing circles and this has led to marketers turning to 'traditional' games companies such as Winning Moves for assistance," said Griffin. "We've been asked to create a number of editions of our games for companies and it is a trend that seems to be growing."
Griffin's presentation will take place on 12.15pm on June 27th and 11am on June 28th in the Grand Hall, Olympia.
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